What’s trending in the Twittersphere [October]

1. Pirillo: Big Bloggers Tweeting More, Blogging Less

Lifecaster, blogger, and über web geek, Chris Pirillo [@chrispirillo] says that more and more bloggers are tweeting instead of blogging. Pirillo believes that Twitter offers pithy bloggers the opportunity to save the “time and energy poured into long-from blog posts, and instead find a way to say the same thing in 140 characters.”

One of his favorite lines to repeat is, “Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it.”

While this certainly isn’t a new idea, Pirillo has a legitimate point about it being a growing trend. In our chat, Pirillo used BlogWorld Expo as a prime example of his point. He spoke to the fact that the most prolific bloggers are in attendance and yet we’re seeing media, news, and updates about the show trickle out via Twitter instead of longer form blogs.

Unlike some bloggers opposed to the notion that Twitter may be usurping the blogosphere, Pirillo believes the trend to be what it is, and that Twitter actually “augments blogging. It’s a different medium, so while blog posts index well on Google, tweets may not…Twitter is for flash in the pan information.”

Looking at the bigger picture, the trend is an important one to watch now that prolific bloggers with large audiences have been able to port those same audiences, attract new followers, and expand their reach on Twitter. Given the financial opportunities made available through Twitter ad platforms like IZEA’s Sponsored Tweets, bloggers, like Pirillo, can still profit in shorter form. This means we could see a shift in preferred mediums, with brevity potentially being more rewarding.

2. Kawasaki: The Evolution of Twitter as a Platform

Though you may not agree with his hyper-tweeting ways or multi-managed account methodology, one thing is certain: Guy Kawasaki [@guykawasaki] is hard to miss on Twitter.

The Alltop co-founder and original Apple evangelist has been known to push a few buttons using the micro medium, but he continues to be one of the most retweeted users on Twitter, and has been vocal about using tweets to drive traffic. Which is why it comes as no surprise that he tells us that Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands.

Kawasaki says, “When the internet was young it was primarily personal websites, but it since became commercial, but not in a bad way. It became a platform. Twitter is emulating the internet, and isn’t just turning into a marketing platform, but simply becoming a platform used for multiple things.”

What was once just a place for conversation amongst friends has evolved into a vehicle where brands can set up shop and drive real business. He even believes Twitter has matured beyond the original expectations and use cases that its founders envisioned. Kawasaki cites the Kogi Korean BBQ truck as an example of a business using Twitter as a platform in a way that Twitter most certainly didn’t plan for.

3. Solis: Semantic Intelligence

Brian Solis [@briansolis], PR 2.0 guru and consummate networker, has been focused of late on analyzing tweets and Twitter-specific behaviors, he even recently led a study on Twitter airline analysis. Given that his eye is so predominantly focused on Twitter data, we tend to agree with his analysis that Twitter is heading in the direction of more filtered and intelligent conversations.

Solis notes that as users follow more and more Twitterers, their ability to stay connected to individual users and their respective tweets diminishes greatly. Though the noise is commonly accepted by many a Twitterer as normal, Solis believes that the next big Twitter trend will be a more intelligent Twitter experience. He says, “the future of Twitter is semantic intelligence, where what you click, what you read, and what you do, act to determine what you like, with applications serving you the tweets you really want.”

Solis points to the iPhone app, my6sense, as a perfect example of semantic intelligence applied to social media streams. The app functions as an RSS reader, but you can share stories with Twitter, FriendFeed, and Facebook. The stories you read and share are then used to recommend articles, and the more you use it the better it works.

Solis believes that soon we will see more specialized services developed to work in a similar fashion in relation to tweets and Twitter updates, and he’s hoping that Twitter will build it into the API. [Mashable]

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