Sometimes even the best researchers forget that the answer you get depends entirely on who you ask

Sometimes even the best researchers forget that the answer you get depends entirely on who you ask


Share


A common method for researching about how people use technology is to ask industry experts and management about what they’ve provided to workers and how they think it’s being used. That’s how many market researchers go about their business.

But Forrester has decided to just ask the employees directly in their new “Workforce Technographics” survey. Despite the imposing name, it’s basically just asking people who work with computers about how they use technology, instead of going over their heads to IT and management. The survey of 2,000 individuals was conducted online in April, and was limited to those who work in companies with more than 100 employees.

splash research3 Sometimes even the best researchers forget that the answer you get depends entirely on who you ask

A favorite argument among those who talk about the gap between Boomers, Gen X, and Gen Y is that the youngest demographic is more adept with technology. According to the survey results, that’s just not true.

Gen X employees contribute to discussion forums and social networks just as much as their Gen Y counterparts. The use of blogs and wikis was either equal or different by just a couple percentage points.

But the most significant difference was not in usage stats. It was how effective employees are at getting new software to be accepted. 22% of Gen X said they felt they have the “clout in their organization” necessary to introduce new technology, while only 13% of those under 29 said the same.

Even if Gen Y was significantly better at using social software, it wouldn’t matter at this point. Obviously younger employees will increase their stature within organizations as the years pass. But the idea of Millennials at the vanguard of innovation in the enterprise is a myth. [ReadWriteWeb]

Blog Widget by LinkWithin

Post information:
This entry was posted on Saturday, September 12th, 2009 at 8:58 pm and is filed under Internet Trends, Tech Topics
  • GRT500
    Interesting blog, but it’s missing an important part of the equation: Generation Jones (born 1954-1965, between the Boomers and Generation X). Google Generation Jones, and you’ll see it’s gotten a ton of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. In fact, the Associated Press' annual Trend Report forecast the Rise of Generation Jones as the #1 trend of 2009. Here's a page with a good overview of recent media interest in GenJones: http://generationjones.com/2009latest.html

    It is important to distinguish between the post-WWII demographic boom in births vs. the cultural generations born during that era. Generations are a function of the common formative experiences of its members, not the fertility rates of its parents. Many experts now believe it breaks down more or less this way:

    DEMOGRAPHIC boom in babies: 1946-1964
    Baby Boom GENERATION: 1942-1953
    Generation Jones: 1954-1965
    Generation X: 1966-1978
blog comments powered by Disqus
           Sponsors: TechJump! l Kiten l Mahallo Media l Alen Mak l Politics
Go techWALL Homepage